Industry news this week includes gambling partnerships with major networks! Even though they are currently sports betting agreements, networks such as NBC, CBS, FOX , and ESPN are embracing gambling as entertainment!
NBCUniversal and PointsBet today announced multi-year gambling partnerships agreement by which PointsBet becomes the official sports betting partner of NBC Sports. As part of the agreement, NBC Sports — home to many of sports’ most iconic and influential moments over the past century — will provide PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events.
In regard the the gambling partnerships, PointsBet Managing Director and Group CEO Sam Swanell said becoming the exclusive, official sports betting partner of NBC Sports is transformational for PointsBet: “NBC Sports, an iconic brand and holder of the largest sports audience in the U.S., brings significant credibility and trust to PointsBet’s operations. Through the NBC Sports partnership, PointsBet gains access to market-leading linear assets which span 184 million viewers and digital assets which span 60 million monthly active users.
