IGT has secured exclusive rights to the legendary Wheel of Fortune brand across gaming, lottery, iGaming and iLottery for the next decade. The announcement of a deal with Sony Pictures Television for those rights runs through December 31st, 2034.
“In securing exclusive gaming, lottery, iGaming and iLottery access to the Wheel of Fortune brand through 2034, IGT can maximize the returns of this licensing partnership and advance our legacy of creating omnichannel games that generate demand and award prolific jackpots,” said Renato Ascoli, IGT CEO, Global Gaming.
IGT’s Wheel of Fortune slots is the most successful slot theme of all time. For more than 25 years, casino guests have enjoyed the famous “WHEEL– OF – FORTUNE” chant on nearly 300 versions of the famed slot game which quickly gained notoriety for its life-changing jackpots. Since 1996, these slots have paid out more than $3.5 billion in jackpots and awarded $1 million-plus jackpots to more than 1,100 lucky players.
“We are thrilled to be extending our long-standing partnership with IGT. This landmark agreement guarantees that casino and lottery players around the world can enjoy world-class Wheel of Fortune-themed games for years to come,” said Suzanne Prete, Sony Pictures Television, Executive Vice President of Game Shows.
IGT PlayDigital has strategically leveraged the brand across its iGaming portfolio and IGT offers a range of compelling Wheel of Fortune instant lottery games, iLottery games, and high-participation second-chance promotions.
Earlier this year, IGT and BetMGM launched “Wheel of Fortune Online Casino” in New Jersey, the first brand-led online casino in North America. Additionally, IGT recently launched the much-anticipated Triple Gold Gold Spin, the first omnichannel wide-area progressive jackpot in the U.S.
