The Gibraltar-licensed UK-facing online gaming operator Coral Interactive has seen three advertisements for slots banned by the UK Advertising Standards Agency on the grounds that the ad content could appeal to children.
The ASA ruling cites three ads – for slots Fishin’ Frenzy, Lucky Wizard and the all-conquering Rainbow Riches – breached advertising standards as the “highly stylised” animations deployed in each ad “was likely to appeal more strongly to under-18s than to over-18s”.
In response, Coral Interactive said it had conducted “an extensive review” of game tiles and promotional material, which were checked to ensure that they were not in breach of any rules within the CAP Code.
Coral Interactive did not believe the ads appealed more to children than adults. The Rainbow Riches material was, in the operator’s opinion “not over-the-top in its look, or mimicking any particular style that would make the graphics more appealing to a younger audience,” adding that the style was consistent across the industry for similar products.
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