Slot machine lights and music are attractive, to say the least. Many gamblers feel that the jingle of the slot machines is the music of the casino. However, the flashing lights and the cheerful sounds may be the reason people lose money at the slots. Research indicates slot machine lights and sounds may make people think they are going to win big at any minute. The reality is they may be losing money.
Researchers wanted to study how the slot machines worked to help people choose how much and how long to gamble. The researchers chose 100 adults of differing ages, races, and educational levels for the study. The researchers used real money images and also used slot machines that casinos might have.
The researchers found that the lights and sounds of gaming machines operated as an enticement for gambling. The research showed lights and casino jingles dilated the gamblers’ pupils. Despite the unfavorable odds displayed on the machine, they were more likely to think they were going to win. In fact, the players did not even notice the odds when music was playing, and the lights were flashing.
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