Every day, millions of people play online slots for anything from a few minutes to a few hours of fun. They know the games they like to play and the slots that they think are going to bring them the biggest winnings, but not many of these people know very much about who creates these games and the companies behind the software that makes them all possible.
So while you might mention NetEnt to some people who might be able recognize the name, many more would likely have no idea what you are talking about. But as a company responsible for around 35% of all the slots and online casino games out there, NetEnt is a pretty big deal in the field.
These have always been incredibly popular games, whether players are trying their luck on the stand-up machines or their online counterparts. For relatively low stakes, they offer the chance for a variety of different win sizes and there are generally very few rules to understand.
In the case of the first point, NetEnt has always strived to find new and exciting ways to enhance the player’s experience, whether by changing the ways the reels move or even introducing elements like video sections and dramatic music. From the perspective of the online casino operators, they know that a NetEnt game will have been well-designed, fully-tested and, most importantly, that it will be very popular with players.
In their own quest to appeal to as many people as possible with their games, NetEnt have followed a trend in casinos by also developing strong ties with movie and TV franchises. “Aliens,” “Scarface” and “The Invisible Man” have all been recreated in games and, from the small screen, there have been games including “Dallas,” “South Park” as well as “Hotline” — an homage to classic 1980s detective shows like “Miami Vice.”
They’ve also harnessed the power of music by creating games that reward players with blasts of rock from legends like Guns N’ Roses and Motorhead, bringing in a whole different group of players in the process. Even so, no one is more aware than NetEnt that they can’t rest on their laurels. Major competitors like Microgaming, IGT and Playtech are always snapping at their heels, not to mention adopting ideas that NetEnt have originated.
But the company’s official tagline is “Better Gaming™” and it’s this commitment to going a little further and offering a better gaming experience than anyone else that means that NetEnt’s dominance of the online slots world doesn’t look like it’s going to be seriously challenged anytime soon.
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